We create and distribute collections under our ny-lon brand.
We at ny-lon consider ourselves extremely fortunate to live and work in Brooklyn, New York and Notting Hill, London. We often travel between those two places to visit colleagues and clients.
Over the past few years we have worked on many projects with leading retailers and brands in the USA and Europe. Recently we decided that, in addition to all this great work, it was the right time to launch our own brands.
ny-lon has gained a reputation for being at the forefront of home and lifestyle trends. Our clients in the USA and Europe have come to value our unique approach to trend analysis which, above all, is rooted in a very down to earth, ‘commercial’ approach. We are often referred to as a ‘best kept secret’.
Our Style Guides, which are bespoke, distil the myriad of trend information that is available and identify what is relevant to your position in the market and the timing of a specific trend. We do this in a way which is simple to understand and use.
We believe that Lifestyle changes should increasingly affect the way you plan your range assortment, so we keep you ahead of the key Lifestyle trends, including new retail and on-line formats, which are relevant to your business.
Our retail heritage means we understand and listen to your commercial priorities and what is working and what is not.
There are two Home Style Guides per year: Spring/Summer & Autumn-Fall / Christmas-Holiday.
The gift category plays an increasingly key role in retail year round, but especially in the all important fourth quarter trading period. We help ensure that you are right up to date with the latest new product direction, packaging, presentation and point of sale.
For both Home & Gift Trend there are two trend packages:
1) Standard: comprises an overview of the trends that are appropriate to your business and segmented into specific trend, main product categories, colour, pattern, shape and finish.
2) Enhanced: adds original print, outline shape (where relevant) and packaging design direction to each trend.
ny-lon provides the creative insight to enable brands to diversify and extend beyond their original core product areas and expand successfully into Home and Gift markets.
As a ‘go–to’ agency for this area of expertise, our advice can extend from a basic design service to a fully merchandised proposition.
Since forming ny-lon, Kate and Jerry have opened studios in London and New York, bringing together a talented team of designers, product developers and retail experts. The company’s extensive client list includes leading retailers and brands on both sides of the Atlantic as well as Asia’s leading global consumer products trading company.
At the core of the company’s success is an exceptional ability to combine creativity and inventiveness with the skill and drive to create products that people will love.